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Autos

The concept of a "job" in "Jobs-To-Be-Done" is neatly encapsulated by a oft-quoted line from Theodore Levitt: "People want a quarter-inch hole, not a quarter inch drill". Originating in market research and strategy, Jobs-to-Be-Done (JTBD) is a set of frameworks that is rapidly being recognized and adopted by product teams and UX practitioners worldwide as an effective way to identify and to define user needs.

Based on several years of using JTBD in her own work, Steph will demystify the applications of JTBD Theory, introduce you to the core methods in this hands-on workshop and show you how you can best incorporate it it into your product design process. This workshop works best for creatives & product leaders from technology product companies that want to "learn by doing" the Design Sprint method.

Client:
Web Genius Lab
Date:
October 15, 2018
Website:
yoursite.com
Category:
Conference
Share Project:
Warm & Powerful Design Inside

Experienced Speakers

Hear 9 inspiring talks, meet the best product people in Europe, and party together after the event!

Advanced Startups

Add skills to your your product toolkits with one of our specialised workshops.

5 Incredible Venues

Breakfast, lunch, snacks and unlimited tea and coffee are all part of the ticket price – included!
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